Luis Mendo’s journey to becoming an illustrator, is perhaps not the typical tale. After a successful 20-year career as an Art Director and magazine designer, relocating from Amsterdam to Tokyo, a change of scenery brought with it a change in career and he began to explore illustration. Describing his work as ‘digital analog’, the term alludes to its inherent tactile nature and warmth. His images often evoke positivity and exude a cheerful nature. Luis Mendo works as a commercial and is represented by Handsome Frank.